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The Vitamin Shoppe Releases Health & Wellness Trend Report

Key growth drivers identified in functional nutrition, longevity science and supplement innovation.

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By: Lianna Albrizio

Associate Editor

The Vitamin Shoppe unveiled its Health & Wellness Trend Report 2025, an in-depth, data-driven look at the evolving priorities, preferences and behaviors shaping the wellness industry. In its fourth year, the report combines proprietary sales and search insights from over 635 retail locations and vitaminshoppe.com; industry-wide data from SPINS; and analysis from a newly commissioned survey of 2,000 US adults, conducted by leading market research firm Talker Research. “At The Vita...

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